Keynote talk by David De Roure at SSN workshop at ISWC 2012, Boston, 12 November 2012 In many respects the music industry has gone digital "end-to-end", with success stories in Semantic Web adoption. Science too is dealing with a "digital turn" and the R&D community is active with Semantic Web.  Meanwhile the Semantic Sensor Network workshop series has demonstrated the applicability of Semantic Web approaches in the sensor network domain. Looking to the future,...